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The 2010’s are coming to an end, and soon we’ll be living in a new iteration of the “roaring ’20s.” (Will jazz become the predominant genre again? Only time will tell.) Whether the past ten years feel like they’ve flown or crept by, you’ve surely experienced a decade’s worth of change and growth. You may even be reminiscing with pictures of how you and your loved ones have matured or “glowed-up” throughout the years. But what about your listening habits?

If being in with the in-crowd is important to you, then TweetVine's what you need. It may take up to 3 days to grant you access. In the meantime, there are a few ways to get quicker access: For artists and managers. If you’re an artist or manager and need access to Spotify for Artists, you can.

With Spotify, you can listen to music and play millions of songs and podcasts for free. Stream music and podcasts you love and find music - or your next favorite song - from all over the world. Discover new music, albums, and podcasts. Search for your favorite song, artist, or podcast. Enjoy music playlists and an unique daily mix made just for you. Make and share your own.
Spotilyze lets you analyze your Spotify playlists to give you a deeper understanding of your music. It also lets you create new custom made playlists based on your favourite tracks.

From 2010 to 2019, you’ve likely discovered new tunes and podcasts, fallen back in love with old favorites, and maybe even grown to enjoy a new genre or two. That’s why this year, we’re not only bringing back your annual personalized “Spotify Wrapped,” but we’re also showcasing our users’ listening throughout the last decade.

That means this year, your Wrapped will include the songs, albums, artists, and podcasts you discovered throughout 2019, plus the artists you streamed the most throughout the decade on Spotify. It’s “Wrapped” the way you love it—but with more nostalgia than ever before.

Plus this year, for the first time ever, you can view your Wrapped right when you log in to your Spotify app—or head to spotify.com/wrapped. Once you’re in, you’ll discover your top artist, top song through each season, top podcasts, genres, total minutes streamed in 2019.

This year, we’re also showing how global your listening is by highlighting where some of your top artists hail from on a world map. Spotify users who have been with us for at least two years will get a personalized recap highlighting their top artist and total minutes streamed throughout the decade, as well as top artist and song for each year. Then, relive your top tracks in a personalized playlist, or take a look at the most-streamed songs on Spotify this year and throughout the decade.

Spotify Premium users will even get to go a little deeper, with access to additional personalized data stories and insights about their year in listening that includes the number of artists they discovered and the top artist they discovered this year.

Premium and Free users alike can share the results with friends, family, and followers through Instagram, Twitter, Snapchat or Facebook with a personalized “2019 Wrapped” or “My Decade Wrapped” share card. These are complete with a summary of your top tracks, artists, and genre from their listening history on Spotify.

This year, artists and podcasters can also simply log into their Spotify for Artists or Spotify for Podcasters page to discover how their music and podcasts connected with fans across the world in 2019 Artist “Wrapped” and the brand-new 2019 Podcaster “Wrapped.” If you had three listeners before October 31st, a Wrapped experience is waiting for you—even if you still need to claim your Spotify for Artist or Spotify for Podcaster account.

2019 Artist “Wrapped” is a destination specifically for artists to discover how their music connected with fans across the world. Artists and their teams will receive a custom personalized Spotify “Wrapped” experience where they learn facts about their fan listening throughout the year including total fan hours streamed, highest number of fan streams per hour, percentage increase in followers and other metrics such as the country in which listening grew the most, the number of fans that had the artist as their number one artist, and more. The 2019 Artist “Wrapped” share card, which can also be shared on social media, will include their fans’ total streams, hours, listeners, and countries for the year.

For the first time ever, Podcasters will get their own “Wrapped” experience, accessible through Spotify for Podcasters. Podcasters and their teams can find facts about their show’s growth and audience’s preferences, including the top episodes, year over year gains in followers, top country for audience growth, number of fans with their show as their top podcast, the four related podcasts their fans also listen to, and more. The shareable 2019 Podcaster “Wrapped” share card will include the total number of episodes produced, the total number of hours produced and podcasters’ top two countries.

As we reach the end of the decade, we’re excited to give our users—listeners, artists, and podcasters—a look back on the past ten years in music and culture. So open up your Spotify app or head to spotify.com/wrapped to see how you’ve been at the center of it all.

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There’s been so much good music in the past ten years, so we’ve put together our own Playlist of the Decade. What’s on yours?

We believe that technology achieves its true potential when we infuse it with human creativity and ingenuity. From our earliest days, we’ve built our devices, software and services to help artists, musicians, creators and visionaries do what they do best.

Sixteen years ago, we launched the iTunes Store with the idea that there should be a trusted place where users discover and purchase great music and every creator is treated fairly. The result revolutionized the music industry, and our love of music and the people who make it are deeply engrained in Apple.

Eleven years ago, the App Store brought that same passion for creativity to mobile apps. In the decade since, the App Store has helped create many millions of jobs, generated more than $120 billion for developers and created new industries through businesses started and grown entirely in the App Store ecosystem.

At its core, the App Store is a safe, secure platform where users can have faith in the apps they discover and the transactions they make. And developers, from first-time engineers to larger companies, can rest assured that everyone is playing by the same set of rules.

That’s how it should be. We want more app businesses to thrive — including the ones that compete with some aspect of our business, because they drive us to be better.

What Spotify is demanding is something very different. After using the App Store for years to dramatically grow their business, Spotify seeks to keep all the benefits of the App Store ecosystem — including the substantial revenue that they draw from the App Store’s customers — without making any contributions to that marketplace. At the same time, they distribute the music you love while making ever-smaller contributions to the artists, musicians and songwriters who create it — even going so far as to take these creators to court.

Spotify has every right to determine their own business model, but we feel an obligation to respond when Spotify wraps its financial motivations in misleading rhetoric about who we are, what we’ve built and what we do to support independent developers, musicians, songwriters and creators of all stripes.

Spotify claims we’re blocking their access to products and updates to their app.

Let’s clear this one up right away. We’ve approved and distributed nearly 200 app updates on Spotify’s behalf, resulting in over 300 million downloaded copies of the Spotify app. The only time we have requested adjustments is when Spotify has tried to sidestep the same rules that every other app follows.

We’ve worked with Spotify frequently to help them bring their service to more devices and platforms:

When we reached out to Spotify about Siri and AirPlay 2 support on several occasions, they’ve told us they’re working on it, and we stand ready to help them where we can.
Spotify is deeply integrated into platforms like CarPlay, and they have access to the same app development tools and resources that any other developer has.
We found Spotify’s claims about Apple Watch especially surprising. When Spotify submitted their Apple Watch app in September 2018, we reviewed and approved it with the same process and speed with which we would any other app. In fact, the Spotify Watch app is currently the No. 1 app in the Watch Music category.

Spotify is free to build apps for — and compete on — our products and platforms, and we hope they do.

Spotify wants all the benefits of a free app without being free.

A full 84 percent of the apps in the App Store pay nothing to Apple when you download or use the app. That’s not discrimination, as Spotify claims; it’s by design:

Apps that are free to you aren’t charged by Apple.
Apps that earn revenue exclusively through advertising — like some of your favorite free games — aren’t charged by Apple.
App business transactions where users sign up or purchase digital goods outside the app aren’t charged by Apple.
Apps that sell physical goods — including ride-hailing and food delivery services, to name a few — aren’t charged by Apple.

The only contribution that Apple requires is for digital goods and services that are purchased inside the app using our secure in-app purchase system. As Spotify points out, that revenue share is 30 percent for the first year of an annual subscription — but they left out that it drops to 15 percent in the years after.

That’s not the only information Spotify left out about how their business works:

The majority of customers use their free, ad-supported product, which makes no contribution to the App Store.
A significant portion of Spotify’s customers come through partnerships with mobile carriers. This generates no App Store contribution, but requires Spotify to pay a similar distribution fee to retailers and carriers.
Even now, only a tiny fraction of their subscriptions fall under Apple’s revenue-sharing model. Spotify is asking for that number to be zero.

Let’s be clear about what that means. Apple connects Spotify to our users. We provide the platform by which users download and update their app. We share critical software development tools to support Spotify’s app building. And we built a secure payment system — no small undertaking — which allows users to have faith in in-app transactions. Spotify is asking to keep all those benefits while also retaining 100 percent of the revenue.

Spotify wouldn’t be the business they are today without the App Store ecosystem, but now they’re leveraging their scale to avoid contributing to maintaining that ecosystem for the next generation of app entrepreneurs. We think that’s wrong.

What does that have to do with music? A lot.

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We share Spotify’s love of music and their vision of sharing it with the world. Where we differ is how you achieve that goal.Underneath the rhetoric, Spotify’s aim is to makemore money off others’ work. And it’s not just the App Store that they’re trying to squeeze — it’s also artists, musicians and songwriters.

Just this week, Spotify sued music creators after a decision by the US Copyright Royalty Board required Spotify to increase its royalty payments. This isn’t just wrong, it represents a real, meaningful and damaging step backwards for the music industry.

Apple’s approach has always been to grow the pie. By creating new marketplaces, we can create more opportunities not just for our business, but for artists, creators, entrepreneurs and every “crazy one” with a big idea. That’s in our DNA, it’s the right model to grow the next big app ideas and, ultimately, it’s better for customers.

We’re proud of the work we’ve done to help Spotify build a successful business reaching hundreds of millions of music lovers, and we wish them continued success — after all, that was the whole point of creating the App Store in the first place.

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Apple

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